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Next time you visit my "little town", stop by this great place!

Meow Mix to Open First-Ever Cafe for Cats in Manhattan
Aug 13, 2004 8:15 a.m.

NEW YORK -- Cats all over New York City have the date Aug. 17 scratched in their calendars, say the makers of Meow Mix Co. cat food.

Meow Mix is “spurreading” the word that Aug. 17 will be the most anticipated day of the year for felines. Because that’s when they’ll be rubbing their owners’ legs for the chance to be among the first “customers” to dine at the new Meow Mix Cafe and get their first taste of Meow Mix Wet Food Pouches.

The 3,500 square-foot Meow Mix Cafe, 489 Fifth Ave. (between 41st and 42nd streets) will be a store with 3,500 square feet in the heart of Manhattan.

Besides offering cats “a unique culinary experience,” as Richard Thompson, “self-described “Top Cat” at Meow Mix (chief executive officer in human parlance), puts it, the Meow Mix Cafe will offer fully interactive games, their themes base on the entrees for cats and their owners.

The cafe’s menu will showcase “the highest-quality ingredients” for patrons, both quadrupeds that purr and featherless bipeds. Feline entrees will feature seven varieties of new Meow Mix Wet Food Pouches, including Cluck-a-Doodle-Doo, Deep Sea Delight, Fillet Meow, Gobbliscious, Hook, Line and Sinker, Upstream Dream and What’s the Catch?

For each Meow Mix flavor, owners can enjoy a comparable dish. For instance, while cats eat Fillet Meow -- beef in gravy -- their owners will be offered tenderloin of beef with horseradish sauce on a baguette.

The cafe will feature toys and games for cats and owners alike, including scratching posts and catnip-filled toy mice for the felines, plus special games based on new Meow Mix flavors, such as Hook, Line and Sinker, where owners -- with help from cats -- can fish for valuable prizes.

“Cats are such a key part of so many people’s lives, yet there are very few public places that are cat-friendly,” Thompson said. “With the Meow Mix Cafe, we’ve turned this situation on its head, with the creation of the world’s first cafe that literally caters to felines and, incidentally, is owner-friendly as well!”

Meow Mix Cafe will have a gift shop, where “cat-sumers” can buy all seven new flavors of Meow Mix Wet Pouches, as well as their traditional dry favorites, such as Original Choice, Seafood Middles and Hairball Control Formula. It will also offer cat toys and accessories, such as ceramic kitty bowls, plush pillows, puff balls and stuffed animals.

All proceeds from the grand opening will be donated to the American Society for the Prevention of Cruelty to Animals (ASPCA). In addition, ASPCA will conduct cat adoptions there Aug. 18 and 19.

Visit Meow Mix at http://www.meowmix.com

http://www.business-journal.com/MeowMixCafe.asp
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